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Greg Hoffman

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Emoção sob medida: O que aprendi sobre o poder da criatividade em quase 30 anos de trabalho na NIKE (Portuguese Edition) Kindle Edition

Portuguese Edition by Greg Hoffman (Author) Format: Kindle Edition

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Em Emoção sob medida, Greg Hoffman, ex-CMO da Nike, que teve participação na criação da marca e em suas geniais campanhas de marketing, compartilha lições sobre o poder da criatividade, extraídas de suas quase três décadas de trabalho na empresa.

De estagiário a diretor de marketing, Hoffman liderou equipes de maneira a formar e expressar a voz e a identidade da Nike. O foco de seu trabalho sempre foi o mesmo: criar uma forte ligação emocional entre os produtos da companhia e as pessoas que os compravam.

Recheado de histórias incríveis sobre as campanhas mais famosas da Nike, Emoção sob medida é um guia para encontrar inspiração dentro de uma organização, construir conexões emocionais decisivas com os consumidores e estabelecer uma marca que ressoe profundamente em corações e mentes.

Product details

ASIN ‏ : ‎ B0BTMYVNHM
Publisher ‏ : ‎ Planeta Estratégia (February 24, 2023)
Publication date ‏ : ‎ February 24, 2023
Language ‏ : ‎ Portuguese
File size ‏ : ‎ 3065 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
Word Wise ‏ : ‎ Not Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 377 pages

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Greg Hoffman

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Greg Hoffman is a global brand leader, former NIKE Chief Marketing Officer, and founder and principal of the brand advisory group Modern Arena.

For over 27 years, Greg held marketing, design, and innovation leadership roles at NIKE, including time as the brand’s CMO. In his most recent role as NIKE’s Vice President of Global Brand Innovation, he led teams tasked with envisioning the future of storytelling and consumer experiences for the brand.

Greg oversaw NIKE’s brand communications and experiences as NIKE was solidifying its position as one of the preeminent brand storytellers of the modern era and the leading innovator in digital and physical brand experiences. His role in the rise of marketing and design through that period was recognized in 2015 when Fast Company named him one of the Most Creative People in Business. He’s also been recognized for his transformative leadership in the industry through the Business Insider’s 50 Most Innovative CMO’s and AdAge’s Power Players annual lists.

For over two decades, he was a major strategic and creative influence for Nike at every major global sporting event, for the launches of NIKE’s signature products and innovations, and for the building of the brands of its athletes.

Through his leadership, Nike drove themes of equality, sustainability, and empowerment through sport in some of its most significant brand communications. That work was, in part, driven by his role on the Advisory Board of the NIKE Black Employee Network and as a member of the NIKE Foundation Board of Directors.

Today as founder and principal of Modern Arena, Greg advises Fortune 1000 brands, startups, and nonprofits in creating brand strength, business growth, and social impact. He sits on the advisory boards of the brands' Shred Adventures and AO-Air and is a board member for Summit Impact, the philanthropic arm of Summit Series.

In addition, Greg is the Branding instructor at the University of Oregon's Lundquist College of Business and the Innovation Chair of the Board of Trustees for the Minneapolis College of Art and Design. This April, Greg brings his Leadership philosophy to the world through his new book Emotion by Design: Creative Leadership Lessons From a Life at Nike.