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Os segredos do neuromarketing (Portuguese Edition) Kindle Edition

Portuguese Edition by Kalily Leal (Author) Format: Kindle Edition
3.6 3.6 out of 5 stars 4 ratings
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Numa sociedade cada vez mais competitiva e complexa, o neuromarketing assume um papel determinante na análise do comportamento do consumidor. O neuromarketing foi criado através da simbiose entre a neurociência e o marketing e tem como principal finalidade compreender o que faz com que um consumidor prefira uma determinada marca ou um determinado produto/serviço em detrimento de outro.

O processo de tomada de decisão, ao contrário do que a maioria das pessoas pensa, não ocorre de forma racional, lógica e consciente, tendo em consideração que começa na parte inconsciente do cérebro, sendo que este sempre que é confrontado com determinados estímulos externos, reage.

O empirismo deixou de ser uma solução viável, pelo que os profissionais do neuromarketing procuram aplicar em termos práticos técnicas e estratégias estudadas e comprovadas pela ciência, sendo que neste livro, aprenderá a compreender as especificidades do comportamento humano, para além de aprender a comunicar de forma eloquente e persuasiva, conseguindo compreender e interpretar em tempo real a linguagem não-verbal dos seus interlocutores, algo que lhe trará inúmeros benefícios e o ajudará no processo de diferenciação face aos seus concorrentes.

Faça deste livro a base para o seu sucesso futuro, uma vez que o retorno que conseguirá obter será extraordinariamente positivo. Não aceite ficar em segundo plano, conheça os fundamentos do neuromarketing e alcance um lugar de destaque em todos os projetos em que estiver envolvido.
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  1. Print length
    73 pages
  2. Language
    Portuguese
  3. Sticky notes
    On Kindle Scribe
  4. Publication date
    April 29, 2020
  5. File size
    178 KB
  6. Page Flip
    Enabled
  7. Word Wise
    Not Enabled
  8. Enhanced typesetting
    Enabled
  9. See all details
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Product details

  • ASIN ‏ : ‎ B087Y3TK5H
  • Publication date ‏ : ‎ April 29, 2020
  • Language ‏ : ‎ Portuguese
  • File size ‏ : ‎ 178 KB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Not Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 73 pages
  • Customer Reviews:
    3.6 3.6 out of 5 stars 4 ratings

Customer reviews

3.6 out of 5 stars
3.6 out of 5
4 global ratings

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Tiago Gonçalves Pereira
4.0 out of 5 stars Avaliação
Reviewed in Brazil on January 28, 2021
Verified Purchase
O livro tem alguns insights interessantes.Mas faltam citar referências de conteúdo.Acredito que se fizessem isso o resultado seria ainda maior e o impacto seria diferente
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