Livro muito fraco, abordagem superficial.
É feito para ser usado como livro texto de estudo, mas mesmo assim eu não recomendo.
Os cases são simplórios, sem muitos detalhes nem grandes discussões sobre o tema.
Não compre. Tem opções melhores no mercado.
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Comunicação Integrada de Marketing. A Teoria na Prática Paperback – January 1, 2011
Portuguese Brazilian Edition by
perrotti pietrangelo pasquale e outros
(Author)
Libro usado en buenas condiciones, por su antiguedad podria contener señales normales de uso
- LanguagePortuguese Brazilian
- PublisherElsevier
- Publication dateJanuary 1, 2011
- Dimensions9.06 x 6.46 x 0.55 inches
- ISBN-108535249001
- ISBN-13978-8535249002
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Product details
- Publisher : Elsevier (January 1, 2011)
- Language : Portuguese Brazilian
- ISBN-10 : 8535249001
- ISBN-13 : 978-8535249002
- Item Weight : 9.9 ounces
- Dimensions : 9.06 x 6.46 x 0.55 inches
- Customer Reviews:
Customer reviews
2.4 out of 5 stars
2.4 out of 5
3 global ratings
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Alexandre Alberto Fachinelli
2.0 out of 5 stars
Fraco
Reviewed in Brazil on February 5, 2016