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Comunicação Integrada de Marketing. A Teoria na Prática Paperback – January 1, 2011

2.4 2.4 out of 5 stars 3 ratings

Libro usado en buenas condiciones, por su antiguedad podria contener señales normales de uso
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Product details

  • Publisher ‏ : ‎ Elsevier (January 1, 2011)
  • Language ‏ : ‎ Portuguese Brazilian
  • ISBN-10 ‏ : ‎ 8535249001
  • ISBN-13 ‏ : ‎ 978-8535249002
  • Item Weight ‏ : ‎ 9.9 ounces
  • Dimensions ‏ : ‎ 9.06 x 6.46 x 0.55 inches
  • Customer Reviews:
    2.4 2.4 out of 5 stars 3 ratings

Customer reviews

2.4 out of 5 stars
2.4 out of 5
3 global ratings

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Alexandre Alberto Fachinelli
2.0 out of 5 stars Fraco
Reviewed in Brazil on February 5, 2016
Livro muito fraco, abordagem superficial.
É feito para ser usado como livro texto de estudo, mas mesmo assim eu não recomendo.
Os cases são simplórios, sem muitos detalhes nem grandes discussões sobre o tema.
Não compre. Tem opções melhores no mercado.
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