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Competicao Analitica. Vencendo Através Da Nova Ciência Paperback

Portuguese Edition by Thomas H. Davenport (Author)
4.4 4.4 out of 5 stars 34 ratings
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You have more information at hand about your business environment than ever before. But are you using it to “out-think” your rivals? If not, you may be missing out on a potent competitive tool.In Competing on The New Science of Winning , Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? sophisticated quantitative and statistical analysis and predictive modeling.Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples—from organizations as diverse as Amazon, Barclay’s, Capital One, Harrah’s, Procter & Gamble, Wachovia, and the Boston Red Sox—illuminate how to leverage the power of analytics.
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  1. Language
    Portuguese
  2. Publisher
    ELSEVIER EDITORA
  3. ISBN-10
    8535223746
  4. ISBN-13
    978-8535223743
  5. See all details
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Product details

  • Language ‏ : ‎ Portuguese
  • ISBN-10 ‏ : ‎ 8535223746
  • ISBN-13 ‏ : ‎ 978-8535223743
  • Item Weight ‏ : ‎ 10.6 ounces
  • Customer Reviews:
    4.4 4.4 out of 5 stars 34 ratings

Customer reviews

4.4 out of 5 stars
4.4 out of 5
34 global ratings

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Cliente Amazon
5.0 out of 5 stars Excelente overview e guia
Reviewed in Brazil on August 18, 2023
Verified Purchase
O livro não entra em detalhes técnicos de metodologias nem ferramentas analíticas, IA nem Ciência de Dados. Seu intuito é guiar o leitor, seja mais técnico ou gerencial, no entendimento de "Analytics" e sua implantação nas organizações. Excelente livro!
One person found this helpful
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Ricardo Lewis
5.0 out of 5 stars Excelente livro
Reviewed in Brazil on September 21, 2020
Verified Purchase
Necessário para qualquer empreendedor.
5 people found this helpful
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